Will Video Kill the Fundraising Letter? The ‘Giving Library’ Helps You Research Your Donations in New Way

With #GivingTuesday here, and a whole month of giving ahead of us, the Giving Library is encouraging us to gain more insight into good causes we can support by viewing their extensive collection of online videos from nonprofits seeking donor support. The organization, founded a year ago by Houston’s own Laura & John Arnold Foundation, seeks to revolutionize philanthropy by using video to bring agency personnel before donors to pitch for their causes.
(Videos: KTRK 13 News)

More extensive interview with Kerry Vaughn of the Giving Library.

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