With the return home of a massively popular museum exhibit, the Holocaust Museum Houston is launching a new campaign directed at the internet hate speech. For years now The Butterfly Project has been a tool to memorialize and educate about children lost in the holocaust, but now the museum is looking at modern hate and where it often lurks – online.
While HOPEtag has been the official hashtag of The Butterfly Project, the museum now envisions it extending far beyond that campaign. Noting that our modern online social places are not always places of togetherness, and disrespect can live there in the most hurtful ways, they are asking us to change the conversation with the hashtag HOPEtag.
The museum is asking you to fight disrespect online by leaving a response of positivity and hope, and adding the HOPEtag when you see something that needs to be addressed. Overall they envision the hashtag HOPEtag traveling the world, growing into a new attitude for online interaction, proliferated by brave people standing up to bullying, intolerance, racism, inequality and negativity.
In keeping with the spirit of the exhibit, they add, “It’s time to release the butterflies.”
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- Never Forget: Holocaust survivors of Houston remember the atrocities (KTRK 13 News)